Inbound marketing refers to advertising a website via blogs, pod casts, video, e-books, e-newsletters, whitepapers, SEO, and social media marketing. Also called permission marketing or content marketing, this technique delivers highly qualified leads direct to your website.
Inbound marketing is like using a magnet for marketing instead of a shotgun. It means marketing based on content that attracts and nurtures prospects instead of interrupting them with marketing messages they didn't ask for.
In addition inbound marketing tactics tend to be cheaper than traditional marketing tactics. Companies that focus on inbound marketing tactics have a 62% lower cost-per-lead than companies that focus on outbound tactics.
Our inbound marketing strategy has three distinct steps:
Create content, optimize your webpages, get involved in social media and attract quality visitors to your website. Tactics include blogs, search engine optimization, social media marketing, and content marketing that aim to attract quality prospects to your website.
Generate leads, track them on your site, qualify them with automated emails, give your sales team more information. Tactics include landing pages, targeted call to actions, email marketing, and lead nurturing that aim to convert website visitors to leads and long-term customers.
Analyze your marketing efforts so you can make smarter decisions and report real marketing ROI. Tactics include defining key metrics, setting goals, and performance to improve the efficiency of the entire process.
How can I leverage inbound marketing for my website?
X3 uses a world class, industry leading tool to help our clients optimize their inbound marketing strategy. Our methodology has proven measurable results that translate directly to your bottom line.
Find out how X3 can help you with you inbound marketing strategy.