Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. Tradeshows, TV commercials, print advertisements, and cold calling, are considered examples of outbound marketing.
Outbound marketing also refers to buying attention via methods like pay-per-click campaigns, banner ads, and even email blasts, etc. Traditionally thought of as the 'shotgun' approach, outbound marketing is harder to track and less profitable than inbound marketing, yet ironically, organizations still spend as much as 90% of their marketing budgets on outbound marketing.
What's the problem with outbound marketing?
Outbound marketing constitutes the majority of marketing budgets for many businesses. It's been around for ages and some even consider it a cost of doing business. Outbound marketing, though, presents a lot of difficulties, and tradition and past mistakes should never get in the way of adapting to changing marketing trends. Problems with outbound marketing include:
- Difficulty in tracking return on investment (ROI)
- Increasing blocking techniques (Do not call list, Spam filters, TiVo, etc)
- High cost, low yield.
However outbound marketing can still be a very valuable tool and is should not be dropped completely from any comprehensive marketing strategy. X3 has a proven track record of measurable results with outbound marketing.
Contact us today to learn more about how we can help with your outbound marketing strategy.