Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Search engine optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
How important is search engine optimization (SEO)
While the rule "Content is King" is absolutely true, if your website isn't properly constructed, you could have the best content on the internet and no one would ever see it, because they can't find it. "If you build it, they will come" will only get you so far. Don't let your message go unnoticed by overlooking this critical piece of the puzzle.
Research has shown that people generally do not go past the first page of search results. In fact, according to Google, users click on the first link of a search results 50% of the time, the second link 25% of the time, and the rest are left fighting for scraps. So how do you compete?
Our SEO marketing team excels at getting our clients great search engine rankings by using the best practices for presenting content. We optimize websites using search engine optimization ethical techniques that will not only boost your results but will also have lasting effects. X3 has a deep understanding of the latest search engine optimization technologies and how best to organize your content to ensure you have best chance of landing on the coveted first page of search results for all the major search engines.
We use a world class, proven, methodology with measurable results to optimize your website with industry best practices. We will work with you to identify the critical key phrases for which you wish to rank high, and then apply our expertise to optimize your website content. Our automated search engine optimization monitoring system will email you every day with exactly how well your website is being ranked for the key phrases you identify.