Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks . A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

How can I leverage social media marketing?

X3's social media marketing team can show you how to identify the social networks that are appropriate for your marketing goals, how to use them in a way that speaks to your particular community, and most importantly, how to track the success of your social media campaigns.

From Twitter to Facebook to LinkedIn, our team of savvy, social networkers know the in and outs of social media. With a focus on increasing your brand awareness and generating traffic back to your website, we will learn which social media networks will work best for you and generate the most awareness.

Find out how X3 can help you with your social media marketing efforts.